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Marketing by Chris Fill, Kelly Page, Paul Baines (Paperback, 2008)

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item 1 Marketing, Baines, Paul & Fill, Chris & Page, Kelly, Used; Good Book
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item 2 Marketing,Paul Baines, Chris Fill, Kelly Page
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item 3 Marketing By Paul Baines, Chris Fill, Kelly Page. 9780199290437
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item 4 Marketing-Paul Baines, Chris Fill, Kelly Page
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item 5 Marketing by Kelly Page, Chris Fill, Paul Baines (Paperback, 2008)
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item 6 Marketing Paperback Kelly, Baines, Paul, Fill, Chris Page
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item 7 Marketing Paperback Kelly, Baines, Paul, Fill, Chris Page
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About this product

Product Information

Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant. Marketing starts with the basic concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing, helping students develop their knowledge and encourage critical thinking. It provides learning insights into marketing theory and practice, through a series of Insight features - Case, Practitioner, Marketing, Academic and Research Insights. Marketing is a text for life, purchased at level 1/2 but retained and referred to throughout the course of a student's marketing or business degree. Online Resource Centre and DVD: For Lecturers: Extensive supplementary digital material featuring video clips of interviews with the marketing practitioners from the textbook and guest lectures with academics on the chapter topics to help lecturers illustrate core marketing concepts to students. Also comprises case studies, a test bank, tutorial activities and PowerPoint slides to aid lecturers' teaching. For Students: Provides multiple-choice questions, web-based research activities and abstracts from seminal papers to help students test their own learning.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199290437
eBay Product ID (ePID)
89721686

Product Key Features

Author
Chris Fill, Kelly Page, Paul Baines
Publication Name
Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
896 Pages

Dimensions

Item Height
265mm
Item Width
195mm
Item Weight
2097g

Additional Product Features

Title_Author
Kelly Page, Paul Baines, Chris Fill
Country/Region of Manufacture
United Kingdom

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Marketing by Chris Fill, Kelly Page, Paul Baines (Paperback, 2008)

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