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Build for Change By Alan Trefler Published By Wiley 2014 Signed By Author

Emmaus Lambeth
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£5.00
Condition:
Good
Item is in good overall condition, with minor marks over the surfaces from age/use/storage.
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Located in: Wallington, United Kingdom
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eBay item number:256459128987

All net proceeds will support Emmaus South Lambeth Community

Emmaus enables people to move on from homelessness, providing work and a home in a supportive, Community environment. Emmaus supports people to work their way out of homelessness, providing meaningful ...
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  • This sale benefits a verified non-profit partner.

Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Item is in good overall condition, with minor marks over the surfaces from age/use/storage.”
Subject Area
Consumerism
Features
1st Edition, Dust Jacket, Signed
Country/Region of Manufacture
United States
ISBN
9781118930267
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation
Item Height
238mm
Author
Alan Trefler
Publisher
John Wiley & Sons INC International Concepts
Item Width
158mm
Subject
Management
Item Weight
408g
Number of Pages
192 Pages

About this product

Product Information

Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming customerpocalypse into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience?whether good or bad?can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can?and must?be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118930267
eBay Product ID (ePID)
213394736

Product Key Features

Author
Alan Trefler
Publication Name
Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation
Format
Hardcover
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
238mm
Item Width
158mm
Item Weight
408g

Additional Product Features

Title_Author
Alan Trefler
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Emmaus South Lambeth Community
Emmaus Lambeth
Head Office
9 Knights Hill
London
London
SE27 0HS
United Kingdom
Show contact information
:enohP67241678020
:liamEmoc.tcennoctb@htebmal.suamme
Emmaus Lambeth is a registered charity.
Company registration number:
  • 03458828
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Emmaus Lambeth

Emmaus Lambeth

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4.9
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Delivery time
5.0
Communication
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Registered as a business seller

Seller Feedback (2,179)

m***a (412)- Feedback left by buyer.
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Items arrived securely packaged and exactly as described, having fun putting the outfits on my dolls, I feel like a child again. Excellent seller, will look for more sale items from them.
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Item was delivered on time and extremely well packaged. Nice item at a reasonable price. Husband was very pleased with it. Would recommend the seller and have bought items previously which were also extremely well packaged.
1***0 (1410)- Feedback left by buyer.
Past month
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exactly as described, came very well packed and quick, good service, can recommend

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